APARTMENT ConNeXTion Founding Principle:
Every rental is "perfect" for someone.
Otherwise, it would be vacant all the time.
APARTMENT ConNeXTion Advertising Goal:
Get your unit in front of renters who see it as “perfect” for them.
Be seen by renters wanting exactly what your unit offers.
APARTMENT ConNeXTion Method:
The best renter search experience.
Fastest, most efficient way to target rentals with personal "must have" features.
Better, more informed renter decisions increase satisfaction with their choice.
Renting Made Simple!
All the details renters need to call for appointment.
All standard renter questions are answered in the same place on every listing.
Descriptions written in "walking tour" sequence.
Complete listing information in side-by-side comparison format.
Makes the renter’s search and compare process really easy.
Includes every rental type: houses & duplexes to apartment communities, economical to luxurious, urban to rural.
20+ search fields plus keyword text search.
Prospects target rentals that meet all their “must have” features.
This improves decision quality by focusing on the differences they like between units.
Email notification for similar units as they become available.
Smarter Search, Better Results
APARTMENT ConNeXTion 14 Year history giving renters the fastest search on the most criteria.
Large and small owners consistently report that APARTMENT ConNeXTion delivers:
- High leasing probability renter inquiries
20% of total contacts
80% of signed leases
= 10 times more likely to rent
If your unit does not meet a renter’s basic “must have” criteria, every moment of contact time is wasted.
We provide enough information for prospects to decide they want to rent your unit.
Instead of browsers, we deliver actual renters contacting you for a showing appointment.
- Longer average occupancy term averaging 150% (1 year)
One month turnover vacancy rent savings
+ turnover repainting & repair expenses
= at least 2 months of rent
Postpone all of this for at least a year on your average lease and put at least $1,000 ahead.
- Better quality renters
The prospective renter market can be divideed into equal thirds:
Need a place today.
Usually a relationship move.
May “shotgun” 100 listings
New to community.
Looking for a decent place, not the ultimate “perfect” place.
Looking for a place to call “home.”
Content to wait several months to find their “perfect place.
Typically lease longer term, take better care of their unit and pay promptly because they are in their ideal rental.
The Immediate and Relocation renters usually have a definite deadline date. They will search every rental listing source simultaneously to meet that deadline. APARTMENT ConNeXTion gets searched by most of these renters, but they may find a more suitable place on another site. These two types rarely come back to our site in subsequent months.
The Shopper renter knows exactly what they want to make their next move “Home.” They start looking several months before their moving date and check frequently. But they are not going to sift through hundreds of listings on several sites every few days.
Shoppers are ideal renters because they tend to stay longer, demonstrate better financial responsibility and take better care of their rental homes.
Basic Organization: Area by ascending rent, side-by-side display
New Listings: Pre-sort tab for listings new or changed in last 30 days
My Selections: Delivers emails of new similar listings
Smart Search: Quick check for “must have” features
Quite simply they find that our website is the best at helping them find what they want to rent.
The demonstrated Shopper preference for APARTMENT ConNeXTion accounts for much of the owner observation that we generate a better quality renter.
- Virtually every moving renter searches on APARTMENT ConNeXTion.
Every month engaged unique vistiors (averaging over 12 minutes per session) exceeds the number of actual rental unit turnovers in our existing markets. This means almost every actively searching renter will search on apartmentconnextion.com.
Every renter searching our website will see your available rental if it meets their basic “must have” criteria.
- Saves your time by connecting you with renters who want to rent your unit.
- Cuts turnover to save releasing costs and repair expenses.
- Delivers a better quality renter.
- Connects you with vitrually every actual moving renter.
APARTMENT ConNeXTion moves prospective renters as far along the decision process as possible before they contact you. We answer the common amenity questions in the fully searchable "check box" formatted listing section. Unlike other services, we also describe the unit in our extensive "walking tour" narrative to help renters see how the physical space fits for them.
APARTMENT ConNeXTion renters know your unit meets their "must haves." They actually want to see it instead of asking questions to decide if they should see it, or not. You spend much less time on phone calls and showings with people who are not going to rent your unit. APARTMENT ConNeXTion generates renters instead of lookers.
We put all the critical decision information in the original listing display. The renter only clicks the “more information” link only on listings that already satisfy their “must have” criteria. A click on your listing typically represents an active, self-qualified renter truly interested in your rental. Active renters average four listing clicks per comprehensive search session. During the last year, the average listing received 10 weekly “more information” clicks.
These "more information" clicks by comprehensive search renters form the basis for our listing service fees. APARTMENT ConNeXTion is the only rental listing service with Pay-Per-Click (PPC) pricing. You only pay for the interest your listing generates on the website. Under our former fixed monthly rate model of $60 per listing, owners paid the full amount even if their listing rented in the first week. Under our new PPC pricing of $1.00 per click, you will never pay more than $60 per month (even if your listing gets 400 clicks during the month). However, if rented and canceled after 10 clicks the cost is just $15. In slower rental months, if there are only 20 clicks the cost is only $30.
The best connection to renters who want what your rental offers
Online Standard Listing Display
Complete standard format comparison information
- 20+ searchable featured amenity fields
- We write "walking tour" description for you
- Preferred position in first (blue border) sort/search group
Online "More Information" Page
Where renters engage with their listing selections
- Location map, social share, email owner form, additional description text, interior photos and floor plans
- You can post up to 18 interior photos plus floor plans
- We brighten, straighten, resize and crop for optimal presentation
per click to your listing
"more information" page
invoiced by calendar month
Next Year Campus Listing
List until rented flat fee preferred online and in-print during school year
- Available date must be for summer (June 1 - September 1) of the next school year
- Must be located within a mile of college campus
- Listing effective from September 1 to April 30
Fixed Annual Fee
FREE Basic Online Listing
Fully searchable, sortable online listing
- Displayed with red borders in our side-by-side comparison format after Preferred (paid) listings have been displayed
- You write the text (we only edit and/or abbreviate to fit space)
- You upload photos after listing approval (we do not optimize photos)
- Non-renewable one month only with a one month re-listing restriction (cannot reactivate until offline for one full month)
- Better results than any other "free" rental listing site
High visibility "For Rent" signs
- Heavy duty corrugated vinyl with steel stake
- Double sided with your phone number
Yard Sign Orders
Professional Interior Photos and Floor Plans
Optimize your rental photo brochure
- We shoot the photos & draw the floor plan
- Your choice of fixed fee or monthly listing surcharge for these services
Competitive Rental Market Analysis
Maximize your rental income
- Appraisal style market comparable rental analysis
- Drawn from our extensive rental market database history
- Purchase, refinancing, renovation and portfolio maximization
Effective "top of mind" image advertising
- Featured listings page on our website
- Link to your property or management company website
- Featured PPC listing rate capped at $40 (33.33% discount)
- Ad image link visible in user listing view stream once per minute
- Approximately 600 average daily online ad image impressions (18,000 per month)
For a free personal rental advertising consultation call or email
Create New Listing
Please fully and accurately complete Listing Order Form to assure best renter response.
Listings are for a single unit or unit style. Please submit separate form for a different style and/or rent amount.
After we process and verify your listing (one business day), we will email a confirmation with directions to manage your listings and upload photos (if you do not submit them with your order).
Questions? Call 855-699-RENT (7368) or email email@example.com.
We promptly reply to messages during normal business hours.
Listing Order Form(for a single unit or a unit style, submit separate from for a different style and/or rent amount)
Please complete fully and accurately to assure the best results.
We offer high quality, high visibility 24" x 18" yard signs. They are custom-made with your 10-digit phone number on double-sided corrugated vinyl with heavy duty metal stand. (The cost of a comparable sign & numbers at Home Depot or Menard's is approximately $25.)
We print your yard sign(s) with a QR code. This lets prospective renters link to your listing on a smart phone. The code is programmable, so you can switch it to another unit.
You will receive your sign via UPS about a week after receipt of your order.
The price of just $19 will be billed on your next listing invoice.
Manage Existing Listings
Enter your Account # in the field below
Your Account # is below your address on your last invoice. It consists of letters and/or other characters with no spaces.
Choose to display all your listings or just the current active ones
Your listings will be displayed in ascending rent order.
Click on the photo in the listing to bring up the more information display
Click the "Change" button and type your changes into the text box.
Click "Save Changes"
Changes in by 5:00 PM uploaded the next weekday morning.
We review for accuracy and Equal Housing Opportunity compliance.
Call 855-699-RENT (7368) or email firstname.lastname@example.org
Online Photo Brochure
Enhance your online listing with a photo brochure
The "more information" link in your online listing automatically includes an enlarged exterior photo, location map, social share links and email owner form. You may add up to 18 interior photos plus floor plans and supplemental description text.
Photo and image requirements
Digital landscape mode (width greater than height) photos only.
Do not resize - send largest size from highest quality camera setting in .jpg file format.
Minimum submission requirement: Living Room, Kitchen, Bedroom, Bathroom
Login with your account # (see Manage Existing Listings above) and find the listing for your photos.
Bring up "more information" display by clicking the listing photo.
Click the "Upload" button.
You will click through three separate upload steps - exterior photo, up to 18 interior photos, and floorplans for up to 3 levels. Each is a separate upload step and may be skipped by clicking the "Continue" button.
Please be sure to identify the rooms in the fields under each interior photo once they are uploaded.
We may crop the images, adjust flash flare / window glare and assemble the photos in our standard brochure order.
Call 855-699-RENT (7368) or email email@example.com
Most of our display advertisers have marketed their properties through us for many years. The fact that these large apartment communities and big professional property management companies consistently use APARTMENT ConNeXTion to market their rentals is a testimonial to our effectiveness.
APARTMENT ConNeXTion gives small owners a rental marketing opportunity that had been traditionally available only to large apartment communities and property management companies. Your listing is displayed right next to the big owner's ads in the same listing format.
Comments from a few of our small owner advertisers appear below:
Our new tenants from Kansas City want me to pass along how useful the Apartment ConNeXTion web site was in searching for a place in La Crosse. They were able to rank their selections, and our house was at the top of their list.Dean Slindee (1 Executive House and 1 duplex)
Rented in just two days online. Got a good, qualified tenant. APARTMENT ConNeXTion works great every time!
Jim Allen (4 duplexes)
I work full time and operate my rentals in my spare time. I really could not do it successfully without APARTMENT ConNeXTion. They do a fantastic marketing job for me. Renters have seen their description and interior photos before they call. So I only spend time with people who actually want to rent my unit.
Craig Helke (9 units, 6 buildings)
My only advertising over the past 10 years has been with APARTMENT ConNeXTion. I was a bit nervous last summer with 3 openings coming up. They advised me to increase the rents above where I suggested. All three rented promptly with no vacancy time. I had lots of inquiries and was able to pick good tenants for all units. Absolutely love their service.
Leah Larson (4-plex owner)
We listed our condominium several times with APARTMENT ConNeXTion. It always rents quickly. The last two times we rented it without any showings. They saw the description and inside pictures online, called us from out-of-town, said they wanted it, and paid the deposit as soon as we approved their applications. It couldn't be easier.
Donald Meyer (single condominium owner)
APARTMENT ConNeXTion works all the time, so I use it all the time. It really is simple!
Warren Pope (6 units, 2 buildings)
Connect with Every Renter
APARTMENT ConNeXTion covered four Wisconsin market areas in 2015. The total covered population was approximately 630,000. There are about 237,000 households consisting of 156,000 owner occupied and 81,000 rental households (U.S. Census Data). The estimated annual rental turnover rate is 50% (National Apartment Association and Institute for Real Estate Management). Therefore, our market areas covered roughly 40,500 rental moves per year. Google Analytics data indicates that virtually all rental movers used APARTMENT ConNeXTion to search for their next rental home.
Google Analytics OVERVIEW 01January2015 - 31December2015 for apartmentconnextion.com
After subtracting 35% returning visitors from 205,723 sessions, users (new visitors) totaled 133,612. This is over three unique website visitors (prospective renters) for every rental vacancy.
Although many websites boast just the total visitor count, the more relevant metric is "Engagement" on the website. Engagement measures the quality of the visits. The length of the session and pages viewed indicate visits with sufficient activity to be renters searching our website for rentals that meet their criteria: navigating to the desired area, selecting sort or search parameters, reading & comparing listings, and clicking for more information on their favorite listings.
Google Analytics ENGAGEMENT 01January2015 - 31December2015 for apartmentconnextion.com
We selected sessions lasting over three minutes as the threshold for a legitimate active user search. These represent only 30% (58,688) of the total sessions, but include 70% (724,807) of the pages viewed. The weighted average of these sessions lasted 13.5 minutes and viewed 12.5 pages. These sessions represent individual users finding rentals that meet their preferences and interacting with their favorites for more information. We classify them as the Comprehensive Search group.
The sessions lasting between 1 and 3 minutes viewed an average of six pages. These 28,997 sessions are long enough to provide useful information, but not to conduct a comprehensive search. This set consists of returning visitors from the Comprehensive Search group. They return to access their saved selections or quickly search for new listings similar to their existing selections.
Discounting the 58,688 sessions in the Comprehensive Search group by the 35% returning visitor rate produces 38,147 unique Comprehensive Search visitors. Against the cited annual rental turnover rate of 40,500, we confidently conclude that over 90% of all renters in our markets actively used our website in their rental search.
As a service to our owners, we use our LinkedIn page to post current information of general interest to apartment owners. We cover everything from rent trends, community business development / new employment, legislative changes affecting apartment owners, marketing tips / trends and relevant national research.